San Diego Zoo Typeface

Wild Gestures

San Diego Zoo Custom Typeface

Directed the development of the typeface that brings this identity a unique voice. This typeface’s personality is fresh, gestural, friendly, and a little wild. After designing key letterforms that served as a starting point, guided typographer Chiharu Tanaka through the completion of the character set and kerning pairs.


The project took place at Landor Associates, under Nicolas Aparicio’s creative direction.