Custom Typeface

San Diego Zoo
Safari Park
Conservation Institute
Typeface

Directed the development of the typeface that brings this identity it's unique voice, after designing some key letterforms that served as a starting point. Guided typographer Chiharu Tanaka through the completion of the character set and kerning pairs, making sure the typeface maintained personality that was fresh, gestural, friendly, and a little wild.

The project took place at Landor Associates, under Nicolas Aparicio’s creative direction.