Hershey’s Chocolates
Sweetness in a Box
Packaging exploration for a collection of delicious chocolates inside a fun and cheerful box, for customers looking for a simple yet special way to celebrate with those around them. The use of painted artwork and brush lettering help convey attributes like festive, modern, affectionate, and simple in the brand’s offering.
Contracted by goDutch, under Andy Keene’s creative direction.
