The Consumer Financial Protection Bureau is a U.S. federal agency dedicated to making financial products and services work for consumers. Consumers are the foundation and focus of the agency’s mission and the logo reflects this through its approachable typography and color, and the soft beam of light symbolising the promise to illuminate the financial landscape and foster transparency in the marketplace.

Contracted by IDEO. The design was the result of a collaboration with Annessa Braymer and Elle Luna.