Directed the creation and development of this identity, positioned around the concept of Active Protection and containing two main components: the Broadview Security wordmark and the Eye Graphic symbol. The wordmark is set in a confident, clean, and functional typeface while the Eye Graphic symbol represents the driving force of the organization, to bring protection to customers by being a constant presence, actively alert.

The project took place at Landor Associates, under Chris Lehmann’s creative direction, and executed by Kisitina Wong and Carolyn Ashburn, among others.