NII Holdings

NII Holdings

Art Directing of Corporate Video

Art directed the filming of a corporate manifesto for NII Holdings—a mobile communications leader in Latin America—by giving people the power to express themselves and bring them together. Responsibilities in the project ranged from wardrobe decisions and directing actors’ actions, to facilitate communications between English-speaking filmmakers and Spanish-speaking production crew, actors and artists.


Contracted by Landor Associates, under John Besford’s creative direction. Filmed by Ben Knight from Felt Soul Media, and produced by Palermo Films in Buenos Aires, Argentina.



John Besford (Creative Director, Script), Gaston Yagmourian (Art Director), Persis Shroff (Client Manager) and Daniel Brenikov (Project Manager), among others from Landor Associates.

Ben Knight (Film Director), James Hurst and Travis Rummel, from Felt Soul Media.

Diego Flesca (Line Producer), Agustina Figueras (Assistant Art Director), Ignacio Villanueva, Germán Cortez, Alfredo Vélez, Valeria Gandini, Connie Balduzzi, among others from Palermo Films.

The artists were Andrés Arbe, Andy Mermet, Bruno Confesore, Constanza Espejo, Diego Suárez, Felicitas Salvatierra, Franco Fasoli, Javier Brizuela, Leandro Frizzera, Pablo Calmet, Patricia Miani, and Paula Paganini.