Identity for Premier Zoo Experience

San Diego Zoo
Safari Park
Conservation Institute
Typeface

Developed a unifying identity for three institutions, building on the tagline "Wild at Heart" by focusing on expressions seen on animals and visitors alike. The lively identity engages audiences by centering around a range of fun wordmarks, bold colours and a whimsical custom typeface.

The project took place at Landor Associates, under Nicolas Aparicio’s creative direction.