Marked Point

Identity for Branding Agency

Developed identity for a small branding agency, Building on the concept of a marked point in chaos theory: a means to measure and harness chaos in a system. Marked Point believes in taking the energy in a client’s venture and industry to mobilize others around it. Through the power of storytelling to shape our world, they work with individuals and organizations to build brand movements.

The visual identity uses dots and hand drawn lines to form “new constellations” to set new paths forward, just as constellations of stars inspired our ancestors to imagine stories and navigate the world in the past.