Identity for Exchange Traded Funds

Investing is about ideas, recognizing the moment and making it happen. Proposal for an identity system for Barclays Global Investors innovative index funds that trade like stocks, and can be bought or sold like normal stocks and are designed to track a wide array of investments. The symbol illustrates the moment an idea strikes and an investment is born.

The project took place at Landor Associates, under Chris Lehmann’s creative direction.