Identity for Automotive B2B

The unique online integrated exchange for the worldwide automotive industry, product of a coalition between Ford, GM, Nissan/Renault, DaimlerChrysler and others. A technology whose success requires its use to go unnoticed called for an invisible identity. Rather than having a symbol embodying the attributes of the brand, the system carries them through.

The project took place at Landor Associates, under Frank Mueller’s and Patrick Cox’s creative direction.